Curious about people’s ages here. It’s important to note how different generations’ familiarity with digital communication varies. I do think that many from my generation (millenial) and perhaps GenZ are more sensitive to the formatting, verbiage, and flow of marketing messages than older folks. For me, it’s very important that marketing communications do not sound anything like a sales pitch (ideally, this is also reflected in a genuine love for and belief in the importance of your product going beyond its material worth) but rather like direct, personal and no-nonsense statement.
Long messages, replete with all sorts of formatting and emoji and etc. will tune me out in a second, no matter how good your prompting is.
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